Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

For who · why now

Museums, cities, tourism teams, cultural routes, and project-funded cultural organizations producing on-location experiences.

What it earns the buyer

  • Give visitors a story layer beyond signage and brochures.
  • Deliver a measurable, durable digital outcome to funders.
  • Run multilingual without doubling the production load.

What you get

  • AR trails and route experiences
  • Multilingual audiovisual experiences, interactive maps, and story layers
  • QR launch points designed for public-space constraints

We work from what you already have + will help you create more

  • A 3D model from your archives
  • A floor plan, route, or site map
  • A point cloud or 3D scan
  • Brand assets you already use

Don't have everything? Start with what you have. On the first call we'll tell you what's worth creating, and what's not.

Kalevala WebAR trail kantele render

Selected proof

A few of our favourites from recent years. A webAR trail with Väinämöinen's Kantele, a 1950's apartment and an experimental spatial experience.

Footprints of the Kalevala · PIKESPIKES (Pielinen-Karelia Development Center)2025Culture50s Apartment by the SirensEspoo City Museum2020MuseumVOID · spatial Snap Lens artJukka Peltosaari2024Art

Process

Same six steps, adapted to each project's requirements. The first call decides where to enter and what to skip.

01

Define the thing

Clarify what needs to be understood, who needs to understand it, and what decision the experience should support.

02

Gather the assets

Drawings, renders, 3D / CAD / IFC / GLB, campaign material, maps, signage plans, audio, brand guidelines. flyAR will help fill in the gaps and optimize existing content for XR use.

03

Prototype early

We make a small working version first. It will be a bit rough on the edges, but will allow you to test interactivity, scale, AR-anchoring, labels, and the user story before expanding the full experience.

04

Test in context

Real devices, real lighting, real public-space constraints, load times, the actual channels where people will open it.

05

Launch where it lives

On-location, web page, QR code, embed, event demo, print extension, or public trail.

06

Maintain and reuse

Hosting, updates, reporting, refreshes, and new campaign or sales contexts after launch.

FAQ

The questions buyers actually ask. Open one to read.

Q01Do people need to install an app?

No. Most WebAR and online 3D opens from a link or QR code on a modern phone and runs in your default browser without problems. Online 3D works on all modern desktop browsers. 1:1 real scale AR and implementations that rely on visual positioning (VPS) will launch app-free as App Clips (iOS) and WebXR (Android), and we have found that iOS devices are more reliable on this.

Q02What do we need before starting?

A defined audience, a concrete use case, a launch context, the assets you have today, a timeline, and a budget process. Drawings, renders, 3D files, maps, or brand material are all valid starting points.

Q03Why not just make a render or a video?

Renders and video are useful. flyAR solutions are the right call when the visitor needs to have a memorable interactive audiovisual experience. This experience can happen in-museum / on-location, online or it can be accessed from print media.

Q04Can one asset be reused?

Yes. That is often the point. A good AR or 3D asset supports website, print, outdoor, events, social, internal approvals, and later refreshes. flyAR solutions enrich all means of communication, be it on-location, online or in print media.

Q05How is this priced?

Custom pricing starting from around 4 000 € to multiple tens of thousands. We can give you a realistic estimate after our first meeting. flyAR has a soft spot for culture, special pricing for cultural / art initiatives!

Q06Which languages do you deliver in?

Final user experiences can be created multilingually, that is something to define at the start of the project. Additional languages can also be amended to the project at later stages if required.

Other lanes by tech

Other lanes by industry

Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign