Notes from the work.

2026-05-095 min · Delivery model

75% of apps never get a second tap.

AppsFlyer and Adjust publish retention benchmarks across tens of billions of mobile installs every year. Day-1 retention sits around 25%. The other three quarters are a leak. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR and browser-based 3D avoid the app install step.

flyAR studio

2026-05-097 min · Construction

3D viz cuts over 10% off construction rework.

Rework runs around 12% of a typical construction budget. Recent BIM studies point to the same practical lesson: shared 3D understanding catches problems earlier. The mechanism is unglamorous, but useful.

flyAR studio

2026-05-094 min · Brand & retail

Shoppers are 65% more likely to buy with AR.

Shopify ran the math across millions of stores. The numbers are blunt. The mechanism transfers cleanly from product pages to construction, museums, and brand work.

flyAR studio

2026-04-126 min · Methodology

When WebAR actually beats a render or a video

A practical look at when interactive 3D and AR scale views earn their cost, and the cases where a static render is still the right answer.

Frans Tihveräinen

No newsletter. If you want to know how we think, read the work or write to us.

Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign