Place buildings, artworks, objects, and story layers into the real world at a scale people can understand on site.
Five ways to show real scale on location: physical-model AR, 1:1 site testing, VPS-tracked public-space AR, a shopping-centre activation, and real-scale construction visualization.
Physical scale model AR for Elisa HQ, created together with PunaMusta Coloro for Elisa.
flyAR R&D test: The Node placed near the site at real scale.
Real-scale construction view for site and stakeholder communication.
For who · why now
Teams planning construction, public-space communication, cultural routes, events, exhibitions, or spatial prototypes where augmenting the real environment is a key part of success.
What it earns the buyer
What you get
We plan from the place, not just the model
Don't have everything? Start with what you have. On the first call we'll tell you what's worth creating, and what's not.
Large-scale AR works best when the real surroundings matter. These examples show physical-model AR, real-scale site testing, VPS-tracked public-space AR, and construction-scale visualization.
Same six steps, adapted to each project's requirements. The first call decides where to enter and what to skip.
Decide what the audience needs to understand in the place itself: scale, placement, hidden layers, future change, a route, or a public-space story.
We look at access, lighting, surface detail, VPS suitability, signage, safety, weather exposure, and how people will actually hold the phone.
Large-scale AR is anchored with a visual positioning system (VPS). Together we identify the most important viewing angles, scan or reference the place, and confirm whether the location has enough stable visual detail for reliable positioning.
A rough working version comes early so scale, legibility, labels, loading, and device behavior can be tested before the full experience is polished.
We optimize the 3D, design the mobile interface, create the launch flow, prepare QR or signage material, and add a browser fallback when the audience is not on location.
After launch, the content can keep moving with the project: labels, model states, information layers, and calls to action can be amended as plans progress. The same interactive 3D experience can also be published through other AR formats or as an online experience for audiences who are not on site.
The questions buyers actually ask. Open one to read.
By default, yes. Large-scale AR runs as App Clips on iOS and WebXR on Android, so the audience opens it from a link or QR instead of installing a full app. Reliability is usually best on iOS because Android devices vary much more.
Alignment depends on the scale, visual detail, and viewing conditions of the physical space. For communication use it is accurate enough to show a construction site in place at real scale or place an AR hat accurately on a sculpture, but it is not surveying-grade measurement.
Use large-scale AR when the real place changes the meaning: a future building in your city, an AR layer on top of sculptures, an artwork in a square, or a visitor route where physical context matters.
Yes. A well-prepared 3D asset can often support the on-location AR version, an online 3D embed, sales material, events and trade shows, WebAR for augmenting all relevant print materials, and short videos.
Flat reflective surfaces, minimal detail in structures or surfaces, poor lighting, crowded movement, limited access, weak mobile data, weather, and device variation can all affect the experience. Those are planning inputs, not afterthoughts.
App-free AR launched from QR, links, image targets, packaging, print, floor placement, and browser-opened campaign paths.
Interactive browser-based 3D presentations for products, places, networks, and ideas that need more than a flat render.
Drone-enabled Gaussian splatting for places, construction sites and cultural heritage that need to be explored online.
AR / XR expertise for workshops, lectures, concepting, and feasibility checks. Always tailored to client specs.
Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.
Capture a destination as a photo-derived 3D scene that visitors can explore from a normal browser link.
Explain anything physical with an interactive browser-based 3D model people can open on any device.
Sell spatial media with spatial tools. Let buyers inspect stations, vehicles, and venues in context.
Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.
Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.
