What app installs cost an AR campaign
Why the step between seeing a campaign and opening its experience matters, and when a browser link is the better choice.
Read article
Large-scale on-location AR
Place buildings, artworks, objects, and story layers into the real world at a scale people can understand on site.
Large-scale AR in motion
Five ways to show real scale on location: physical-model AR, 1:1 site testing, VPS-tracked public-space AR, a shopping-centre activation, and real-scale construction visualization.
Physical scale model AR for Elisa HQ, created together with PunaMusta Coloro for Elisa.
flyAR R&D test: The Node placed near the site at real scale.
Real-scale construction view for site and stakeholder communication.
For who · why now
Teams planning construction, public-space communication, cultural routes, events, exhibitions, or spatial prototypes where augmenting the real environment is a key part of success.
What it earns the buyer
- Show scale, placement, and context in the place where the decision or visit happens.
- Turn a future, past, hidden, oversized, or hard-to-imagine thing into a walkable phone experience.
- Use the same set of 3D assets across on-location AR, online 3D, sales links, and supporting media.
What you get
- Real-scale AR view for phones or tablets where site and device conditions support it
- Location-aware or target-based AR launch flow with QR, signage, or guided demo material
- Fallback browser 3D or WebAR version for audiences who are not physically on site
We plan from the place, not just the model
- A 3D asset, BIM export, scan, or object reference
- Photos, video, or a visitable location
- A map, route, target image, or signage plan
- The audience and viewing situation
- Brand or campaign material
Don't have everything? Start with what you have. On the first call we'll tell you what's worth creating, and what's not.
Selected proof
Large-scale AR works best when the real surroundings matter. These examples show physical-model AR, real-scale site testing, VPS-tracked public-space AR, and construction-scale visualization.
Process
Same six steps, adapted to each project's requirements. The first call decides where to enter and what to skip.
01
Define the on-site job
Decide what the audience needs to understand in the place itself: scale, placement, hidden layers, future change, a route, or a public-space story.
02
Check the location
We look at access, lighting, surface detail, VPS suitability, signage, safety, weather exposure, and how people will actually hold the phone.
03
Plan the VPS anchoring
Large-scale AR is anchored with a visual positioning system (VPS). Together we identify the most important viewing angles, scan or reference the place, and confirm whether the location has enough stable visual detail for reliable positioning.
04
Prototype at real scale
A rough working version comes early so scale, legibility, labels, loading, and device behavior can be tested before the full experience is polished.
05
Build the public path
We optimize the 3D, design the mobile interface, create the launch flow, prepare QR or signage material, and add a browser fallback when the audience is not on location.
06
Publish, reuse, amend
After launch, the content can keep moving with the project: labels, model states, information layers, and calls to action can be amended as plans progress. The same interactive 3D experience can also be published through other AR formats or as an online experience for audiences who are not on site.
FAQ
The questions buyers actually ask. Open one to read.
Q01Does large-scale AR work without installing an app?
By default, yes. Large-scale AR runs as App Clips on iOS and WebXR on Android, so the audience opens it from a link or QR instead of installing a full app. Reliability is usually best on iOS because Android devices vary much more.
Q02How accurate is the placement?
Alignment depends on the scale, visual detail, and viewing conditions of the physical space. For communication use it is accurate enough to show a construction site in place at real scale or place an AR hat accurately on a sculpture, but it is not surveying-grade measurement.
Q03When is this better than online 3D?
Use large-scale AR when the real place changes the meaning: a future building in your city, an AR layer on top of sculptures, an artwork in a square, or a visitor route where physical context matters.
Q04Can the same asset be used elsewhere?
Yes. A well-prepared 3D asset can often support the on-location AR version, an online 3D embed, sales material, events and trade shows, WebAR for augmenting all relevant print materials, and short videos.
Q05What can make a location difficult?
Flat reflective surfaces, minimal detail in structures or surfaces, poor lighting, crowded movement, limited access, weak mobile data, weather, and device variation can all affect the experience. Those are planning inputs, not afterthoughts.
Other lanes by tech
By capability
WebAR
App-free AR launched from QR, links, image targets, packaging, print, floor placement, and browser-opened campaign paths.
Open lane →
By capabilityOnline 3D experiences
Interactive browser-based 3D presentations for products, places, networks, and ideas that need more than a flat render.
Open lane →
By capabilityAerial Gaussian Splatting
Drone-enabled Gaussian splatting for places, construction sites and cultural heritage that need to be explored online.
Open lane →
By capabilityExpert services
AR / XR expertise for workshops, lectures, concepting, and feasibility checks. Always tailored to client specs.
Open lane →
By capability3D product configurators
Let buyers build your product, see how it works and look inside it, in a browser and in AR.
Open lane →
Other lanes by industry
Lead service
Construction marcom & spatial viz
Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.
Open lane →
Destination serviceDestinations in photorealistic 3D
Capture a destination as a photo-derived 3D scene that visitors can explore from a normal browser link.
Open lane →
Interactive 3DDigital scale models
Explain anything physical with an interactive browser-based 3D model people can open on any device.
Open lane →
B2B sales enablementMedia & OOH sales tools
Sell spatial media with spatial tools. Let buyers inspect stations, vehicles, and venues in context.
Open lane →
Public experienceCulture, tourism & place-based WebAR
Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.
Open lane →
Campaign & retailBrand, retail & product moments
Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.
Open lane →
