What app installs cost an AR campaign
Why the step between seeing a campaign and opening its experience matters, and when a browser link is the better choice.
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WebAR
App-free AR launched from QR, links, image targets, packaging, print, floor placement, and browser-opened campaign paths.
WebAR in motion
App-free WebAR experiences: a cultural route, a construction project example, and resident communication that combines WebAR with online 3D.
Footprints of the Kalevala: a multi-stop WebAR trail for cultural route storytelling.
Image-tracking WebAR for construction communication and print-triggered project views.
Savonkatu: WebAR plus online 3D for comparing development options from print and web.
For who · why now
Teams who want AR to launch from print, packaging, signage, websites, project pages, product pages, or campaign material without asking the audience to install an app.
What it earns the buyer
- Turn relevant print, packaging, signage, and web touchpoints into interactive AR entry points.
- Show products, places, stories, and scale from a phone browser with a low-friction launch flow.
- Reuse optimized 3D assets across WebAR, online 3D, short videos, and on-location demos.
What you get
- App-free AR experience that anchors to an image target or your surroundings
- Target-image guidance, launch page, and campaign or signage material support
- Optional online 3D fallback
WebAR starts from the launch surface
- The print, package, sign, page, or place where AR should open
- Digital media content: 3D assets, 360 images, graphics, or other source material
- Campaign, story, product, or project information
- Target-image artwork
- Brand and language requirements
- Where you want to take someone who came this far
Don't have everything? Start with what you have. On the first call we'll tell you what's worth creating, and what's not.
Selected proof
WebAR is useful when a physical or digital touchpoint should open into something experiential. These references show cultural trails, resident communication, and product presentations.
Process
Same six steps, adapted to each project's requirements. The first call decides where to enter and what to skip.
01
Choose the trigger
Decide whether the AR should open from an image target, product package, website, floor placement, or printed material such as posters, flyers, handouts, floor stickers, or other print products.
02
Prepare the AR assets
We optimize or create the 3D, define animation and interaction, and keep the scene light enough for browser launch on real phones.
03
Design the phone path
The launch screen, permissions, instructions, language versions, and calls to action are designed around the audience, the use case, and the context where they open it.
04
Implement, test, and iterate
We implement the functionality and informational content, test the experience on real devices, and iterate until it works the way the use case needs.
05
Publish and connect
We deliver the final AR-experience, URL, QR and connect the AR moment to a useful next step for the onboarded user.
06
Reuse the asset
The same optimized 3D asset can often support online 3D, sales material, events, and future AR variants.
FAQ
The questions buyers actually ask. Open one to read.
Q01Does WebAR require an app?
No. WebAR opens from a link or QR code. The exact AR mode depends on the use case, device, and tracking method, but the default path is app-free.
Q02What is image tracking?
The camera recognizes a designated image, package, sign, postcard graphic and anchors the augmented content to it. The target image needs enough visual detail and contrast to track reliably.
Q03Can WebAR work from print?
Yes. WebAR is a strong way to augment all relevant print materials: brochures, posters, packaging, postcards, signage, event material, and direct mail.
Q04What is floor placement?
Floor placement lets a user place a model into their environment from the browser. It is useful for objects, products, scale comparisons, and lightweight spatial previews.
Q05Can the same WebAR asset become online 3D?
Often, yes. We usually plan the 3D so it can also become an online 3D embed, a sales link, a video capture, or a larger AR experience later. In most projects where 3D-asset creation is included, we will hand the 3D files over to our client for potential further use.
Other lanes by tech
By capability
Large-scale on-location AR
Place buildings, artworks, objects, and story layers into the real world at a scale people can understand on site.
Open lane →
By capabilityOnline 3D experiences
Interactive browser-based 3D presentations for products, places, networks, and ideas that need more than a flat render.
Open lane →
By capabilityAerial Gaussian Splatting
Drone-enabled Gaussian splatting for places, construction sites and cultural heritage that need to be explored online.
Open lane →
By capabilityExpert services
AR / XR expertise for workshops, lectures, concepting, and feasibility checks. Always tailored to client specs.
Open lane →
By capability3D product configurators
Let buyers build your product, see how it works and look inside it, in a browser and in AR.
Open lane →
Other lanes by industry
Lead service
Construction marcom & spatial viz
Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.
Open lane →
Destination serviceDestinations in photorealistic 3D
Capture a destination as a photo-derived 3D scene that visitors can explore from a normal browser link.
Open lane →
Interactive 3DDigital scale models
Explain anything physical with an interactive browser-based 3D model people can open on any device.
Open lane →
B2B sales enablementMedia & OOH sales tools
Sell spatial media with spatial tools. Let buyers inspect stations, vehicles, and venues in context.
Open lane →
Public experienceCulture, tourism & place-based WebAR
Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.
Open lane →
Campaign & retailBrand, retail & product moments
Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.
Open lane →
