Kalevala stories where they happened
PIKES needed a Karelian and Kalevala WebAR trail through the Nurmes area. We won the public tender, then delivered five connected experiences along the route, opened from QR points on laser-cut metal signs, in Finnish and English.
01 Problem
Funded brief: take visitors through nature with cultural and mythological content layered on. Bilingual. No-app. Durable enough to keep running for years.
02 Approach
We researched the cultural content, wrote the script, produced the bilingual audio, designed the AR target signs and the user interface, built most of the 3D in-house, and shipped a shared AR-window style across all five stops where part of each scene sits inside the target image and part extends out of it.
03 Outcome
Service used
Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.
AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.
Source: AppsFlyer 2025 · Adjust 2026
Read what installs cost an AR campaign