Online 3D experiences

Interactive browser-based 3D presentations for products, places, networks, and ideas that need more than a flat render.

JCDecaux online 3D station overview

For who · why now

Sales, product, real estate, media, culture, and technical teams who need an explorable 3D presentation that works from a normal web link on desktop and mobile.

What it earns the buyer

  • Let audiences inspect a product, place / space, building, route or system at their own pace or take them through the experience in a guided manner. Or both.
  • Replace static PDFs and one-way renders with an interactive sales, presentation and explanation tool.

What you get

  • Embeddable online 3D presentation with hotspots, states, and guided views
  • Desktop and mobile browser experience optimized for loading and clarity
  • Optional sales-page, proposal, showroom, or event version using the same asset base

What we need from you to shape the experience

  • A 3D model, CAD/BIM export, scan, or product reference
  • The story the model needs to tell
  • Informational content. Hotspots, labels, views, variants, or states
  • Brand and UI requirements
  • Where the experience will be embedded or shared
  • Any sales, analytics, or lead-capture needs

Don't have everything? Start with what you have. On the first call we'll tell you what's worth creating, and what's not.

Robotics online 3D demo

A browser-embedded robotics presentation demo for explaining automation, motion, and product footprint from a normal web page.

Selected proof

Online 3D works when people need to inspect a place, product, or system from a normal link. These examples show station sales, robotics, and modular product explanation.

JCDecaux · Helsinki metro digital platformJCDecaux2026Media · OOHRobotics demo · digital scale modelflyAR demo2025Product visualizationBathroom module · product presentation demoflyAR demo2024Construction

Process

Same six steps, adapted to each project's requirements. The first call decides where to enter and what to skip.

01

Define the presentable

We define what the viewer must understand: overview, scale, workflow, options, hotspots, campaign placements, or product details.

02

Optimize the model

We optimize geometry, textures, materials, animations, and loading so the experience works in a real browser instead of only in a 3D tool.

03

Build guided views

Camera positions, labels, hotspots, toggles, and calls to action turn the model into a presentation instead of a loose 3D file.

04

Test desktop and mobile

We test load times, readability, navigation, labels, and interaction on the devices the audience will actually use.

05

Embed or publish

The finished experience can live on a website, sales page, proposal, event display, or private review link.

06

Extend the asset

The same asset base can support WebAR, still renders, short videos, showroom demos, and future versions.

FAQ

The questions buyers actually ask. Open one to read.

Q01Is this the same as a digital scale model?

It can be. Online 3D is the broader capability; digital scale models are one common use case for places, products, networks, and systems.

Q02Does it work on phones?

Yes, when the model and interface are designed for mobile. Complex scenes may need simplified mobile views so loading and controls stay usable.

Q03Can it be embedded on our website?

Yes. We can prepare an embed or a standalone link depending on your CMS, hosting, and analytics setup.

Q04Can it include interaction?

Yes. Typical interactions include hotspots, camera perspectives, layers, variants, material options, labels, links, and guided story steps.

Q05Can it become AR later?

Often, yes. If AR reuse matters, we plan scale, geometry, materials, and interaction so the same asset can move into WebAR or on-location AR with ease.

Other lanes by tech

Other lanes by industry

Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign