Digital scale models

Explain anything physical with an interactive browser-based 3D model people can open on any device.

For who · why now

Teams who need buyers, visitors, stakeholders, or internal audiences to understand a product, place, building, route, or process by just opening a link or webpage

What it earns the buyer

  • Show the whole thing at a glance, then let people inspect the details.
  • Use one optimized 3D asset across web pages, sales rooms, presentations, and AR paths.
  • Make scale flexible: microscopic or massive items can be shown in understandable scale.

What you get

  • Optimized browser-based interactive 3D experience
  • Hotspots, labels, links, and variant states
  • Embeddable 3D element for campaign, product, or project pages

We work from what you already have.

  • 3D assets
  • A render or sales visualization
  • A floor plan, route, or site map
  • A point cloud or 3D scan
  • A photo of the place
  • Brand assets you already use

Don't have everything? Start with what you have. On the first call we'll tell you what's worth creating, and what's not.

JCDecaux Helsinki metro station digital scale model render

Selected proof

A few selected projects that include digital scale models. Interactive metro stations, an upcoming construction project and digitized art installation.

JCDecaux · Helsinki metro digital platformJCDecaux2026Media · OOHThe Node · skyscraper visualizationPunaMusta Coloro × Elisa2024-2026ConstructionHI-GH · animated AR sculptureSheikki2024Art

Process

Same six steps, adapted to each project's requirements. The first call decides where to enter and what to skip.

01

Define the thing

Clarify what needs to be understood, who needs to understand it, and what decision the experience should support.

02

Gather the assets

Drawings, renders, 3D / CAD / IFC / GLB, campaign material, maps, signage plans, audio, brand guidelines.

03

Prototype early

We make a small working version first. It will be a bit rough on the edges, but will allow you to test scale, anchoring, labels, and the user story before expanding the full experience.

04

Test in context

Real devices, real lighting, real public-space constraints, load times, the actual channels where people will open it.

05

Launch where it lives

Web page, QR code, embed, sales link, event demo, print extension, or public trail.

06

Maintain and reuse

Hosting, updates, reporting, refreshes, and new campaign or sales contexts after launch.

FAQ

The questions buyers actually ask. Open one to read.

Q01Do people need to install an app?

No. Most WebAR and online 3D opens from a link or QR code on a modern phone and runs in your default browser without problems. Online 3D works on all modern desktop browsers. 1:1 real scale AR and implementations that rely on visual positioning (VPS) will launch app-free as App Clips (iOS) and WebXR (Android), and we have found that iOS devices are more reliable on this.

Q02What do we need before starting?

A defined audience, a concrete use case, a launch context, the assets you have today, a timeline, and a budget process. Drawings, renders, 3D files, maps, or brand material are all valid starting points.

Q03Why not just make a render or a video?

Renders and video are useful. flyAR solutions are the right call when the buyer, visitor, or stakeholder needs to have a memorable interactive experience and when their decision is worth more than a passive view.

Q04Can one asset be reused?

Yes. That is often the point. A good AR or 3D asset supports website, sales meetings, print, outdoor, events, social, internal approvals, and later refreshes. flyAR solutions enrich all means of communication.

Q05How is this priced?

Custom pricing starting from around 6 000 € to multiple tens of thousands. We can give you a realistic estimate after our first meeting.

Q06Which languages do you deliver in?

Final user experiences can be created multilingually, that is something to define at the start of the project. Additional languages can also be amended to the project at later stages if required.

Other lanes by tech

Other lanes by industry

Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign