A modular bathroom turned into an interactive sales tool
Bathroom module · product presentation demo
This flyAR demo shows how modular construction products can be presented as realistic interactive 3D: surface options, plumbing connections, highlighted details, and small product animations in one browser-based presentation.
Client
flyAR demo
Sector
Construction
Year
2024
Service
Construction marcom & spatial viz
Delivery
Browser · QR
Bathroom module · product presentation demo · interactive 3D
01 Problem
Problem
Modular construction products can be technically rich, but flat sales material often hides the connections, options, and details that make the product valuable.
02 Approach
Approach
We built a realistic 3D bathroom module with configurable surface materials, visible plumbing connections, highlighted elements, and small interactions such as a sliding shower door and toilet-paper roll animation.
03 Outcome
Outcome
The module reads as a product, not just a technical drawing.
Customization and connection points can be explained visually.
The format works as a sales and marketing demo for modular building products.
Modular construction product presentation as an online 3D element
Inputs we worked from
Bathroom module concept
Material options
Connection logic
Audiences
Modular construction companies
Sales teams
Technical buyers
Deliverables
Interactive 3D product demo
Material switching
Animated detail interactions
Service used
Construction marcom & spatial viz
Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.
AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.
Rework runs around 12% of a typical construction budget. Peer-reviewed BIM studies in 2025 report that putting an optimised 3D model in front of stakeholders before the first pour prevents at least a third of that, and as much as half on projects that share the model early. One Asian rail case caught 3,000 design clashes and shaved 12% off construction cost on its own.
Shopify's own data, drawn from millions of stores. The 65% sits next to a 94% conversion lift on stores that add any 3D content, and a 40% drop in returns when AR closes the imagination gap. The mechanism carries from product pages to construction, museums, and brand work.