The metro signage network, in one view

JCDecaux · Helsinki metro digital platform

JCDecaux's Helsinki metro inventory is dozens of digital signage screens across multiple stations, sizes, and aspect ratios. We built an online interactive 3D platform of three stations so the sales team and clients can see the network at once, then move to eye-level for any single placement.

Client: JCDecaux
Sector: Media · OOH
Year: 2026
Service: Media & OOH sales tools
Delivery: Browser · QR

Helsinki central station. Full 3D model of the platform level, screens in context.

JCDecaux · Helsinki metro digital platform · case reel

01 Problem

Selling a network from a screenshot

Selling a metro signage network from a screenshot or a placement list is hard. Buyers can't see the scale, the journey, or how a single campaign would land across screens.

Central station from above. The whole platform level reads as one network of screens.

02 Approach

Walk the whole network in a browser

We built a desktop-first interactive 3D platform of three Helsinki metro stations. It opens at station overview, supports clickable hotspots into eye-level viewpoints, and lets the sales team drop a campaign asset onto a single screen and have it apply across every matching aspect ratio across the network.

Kamppi station. Eye-level among the digital signage.

03 Outcome

Conversations start from the network, not a list

Sales conversations start from station overviews, not screenshots.
Clients preview their own campaign assets across matching screen formats.
The network reads as one coherent media environment instead of an inventory list.

Matinkylä station. Platform-level placement preview.

04 In their words

Working with FlyAR was smooth from start to finish. As we searched for a new way to showcase our new inventory for our clients FlyAR easily picked up the essentials in the brief and the end product matched our expectations.