Local development options made visible before public feedback

Savonkatu · resident-facing development options

For NCC Property Development, flyAR created a mailed WebAR scale model and online 3D view showing three future options for the Savonkatu area. Residents could compare the options and continue to official city feedback channels.

Client: NCC Property Development
Sector: Construction
Year: 2021
Service: Construction marcom & spatial viz
Delivery: Browser · QR

Savonkatu · resident-facing development options · case reel

01 Problem

Problem

Area residents needed to understand several possible futures for their neighbourhood before giving feedback. Flat plans were not enough for a quick, shared understanding.

02 Approach

Approach

A printed flyer became an image-tracked AR target. Scanning it opened a scale model with three toggleable options and project information, while the same options were also available as embedded online 3D.

03 Outcome

Outcome

Residents could compare three options from a mailed print piece and a website.
The experience linked through to official city feedback channels.
Feedback informed a fourth and final option, which flyAR also created as a 3D web version.

Inputs we worked from

Development options
Flyer target image
Area model reference

Audiences

Area residents
NCC project team
City stakeholders

Deliverables

Image-tracking WebAR
Embedded 3D website views
Option toggles and information hotspots

Service used

Construction marcom & spatial viz

Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign

Rework runs around 12% of a typical construction budget. Peer-reviewed BIM studies in 2025 report that putting an optimised 3D model in front of stakeholders before the first pour prevents at least a third of that, and as much as half on projects that share the model early. One Asian rail case caught 3,000 design clashes and shaved 12% off construction cost on its own.

Source: Nature Sci Rep 2025 · Springer Discover Materials 2025

Read what 3D pre-viz prevents that drawings do not

Shopify's own data, drawn from millions of stores. The 65% sits next to a 94% conversion lift on stores that add any 3D content, and a 40% drop in returns when AR closes the imagination gap. The mechanism carries from product pages to construction, museums, and brand work.

Source: Shopify · The ROI on AR

Read why the imagination gap is not just retail's problem

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