The block, the mechanism, and the house in one scan
Block Solutions · AR product presentation
For Block Solutions, flyAR created an image-tracked AR product presentation showing modular building blocks, their size options, the interlocking mechanism, and how the system can be used to build a house.
- Client
- Block Solutions
- Sector
- Construction
- Year
- 2021
- Service
- Construction marcom & spatial viz
- Delivery
- Browser · QR
01 Problem
Problem
The product story included material sustainability, modular sizes, mechanical connection, and housing use cases. A static product image could not show all of that at once.
02 Approach
Approach
We built one AR presentation that moves from block options to the interlocking logic and then to a house-scale use case.
03 Outcome
Outcome
- The product became understandable as both object and building system.
- Viewers could see the interlocking mechanism instead of reading about it.
- The same AR scene carried sustainability, durability, and use-case messaging.
Inputs we worked from
- Product reference
- Block size options
- Construction use-case story
Audiences
- Product buyers
- Construction partners
- Impact and housing stakeholders
Deliverables
- Image-tracked AR product demo
- Block-size sequence
- House build-up animation
Service used
Construction marcom & spatial viz
Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.