flyAR

The block, the mechanism, and the house in one scan

Block Solutions · AR product presentation

For Block Solutions, flyAR created an image-tracked AR product presentation showing modular building blocks, their size options, the interlocking mechanism, and how the system can be used to build a house.

Client
Block Solutions
Sector
Construction
Year
2021
Service
Construction marcom & spatial viz
Delivery
Browser · QR
Block Solutions · AR product presentation · case reel

01 Problem

Problem

The product story included material sustainability, modular sizes, mechanical connection, and housing use cases. A static product image could not show all of that at once.

02 Approach

Approach

We built one AR presentation that moves from block options to the interlocking logic and then to a house-scale use case.

03 Outcome

Outcome

  • The product became understandable as both object and building system.
  • Viewers could see the interlocking mechanism instead of reading about it.
  • The same AR scene carried sustainability, durability, and use-case messaging.

Inputs we worked from

  • Product reference
  • Block size options
  • Construction use-case story

Audiences

  • Product buyers
  • Construction partners
  • Impact and housing stakeholders

Deliverables

  • Image-tracked AR product demo
  • Block-size sequence
  • House build-up animation

Service used

Construction marcom & spatial viz

Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.

Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign