The block, the mechanism, and the house in one scan

Block Solutions · AR product presentation

For Block Solutions, flyAR created an image-tracked AR product presentation showing modular building blocks, their size options, the interlocking mechanism, and how the system can be used to build a house.

Client
Block Solutions
Sector
Construction
Year
2021
Service
Construction marcom & spatial viz
Delivery
Browser · QR
Block Solutions · AR product presentation · case reel

01 · Problem

Problem

The product story included material sustainability, modular sizes, mechanical connection, and housing use cases. A static product image could not show all of that at once.

02 · Approach

Approach

We built one AR presentation that moves from block options to the interlocking logic and then to a house-scale use case.

03 · Outcome

Outcome

  • The product became understandable as both object and building system.
  • Viewers could see the interlocking mechanism instead of reading about it.
  • The same AR scene carried sustainability, durability, and use-case messaging.

/Inputs we worked from

  • Product reference
  • Block size options
  • Construction use-case story

/Audiences

  • Product buyers
  • Construction partners
  • Impact and housing stakeholders

/Deliverables

  • Image-tracked AR product demo
  • Block-size sequence
  • House build-up animation

/Service used

Construction marcom & spatial viz

Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.

Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign