What 3D previews can catch before construction
A look at shared 3D models, design clashes and the work that can be avoided when people see the plans early.
Read article
Construction marcom & spatial viz
Including on-site 1:1 real-scale AR
Turn drawings, BIM, and renders into experiences buyers, residents, and approvers can open and explore.
Construction marcom in motion
Four browser-based ways to show project scale: 1:1 AR, floor placement, web 3D, and image-tracked WebAR.
Real-scale AR view for site and stakeholder communication.
Floor-by-floor placement and context from a phone.
The Node AR layer over the physical scale model.
For who · why now
Developers, real estate marketing, leasing, infrastructure comms, and construction PMs who need non-technical stakeholders to understand a site before or during change.
What it earns the buyer
- Sell, lease, or pre-let space before it is built. Enrich all communication channels; interactive XR/3D for web, print and on-site experiences.
- Get faster approvals from civic, resident, and partner audiences.
- Replace a one-way communication with one shareable link with interactive content.
What you get
- App-free 1:1 real scale AR-views from your device in real environments. See your project live in context.
- Interactive online 3D presentations for web-use, sales and proposal decks.
- Browser-based WebAR digital scale model with rich interactions.
We work from what you already have.
- BIM or 3D assets from your architect or design partner
- A render or sales visualization
- A floor plan, route, or site map
- A point cloud or 3D scan
- A photo of the place
- Brand assets you already use
Don't have everything? Start with what you have. On the first call we'll tell you what's worth creating, and what's not.
Selected proof
Elisa is the future main tenant of The Node, a Helsinki skyscraper still under construction. With PunaMusta Coloro we built an app-free AR layer for the physical scale model at Elisa HQ, plus a web 3D version for internal communications.
Process
Same six steps, adapted to each project's requirements. The first call decides where to enter and what to skip.
01
Define your project
Choose the decision the experience must support: pre-leasing, resident communication, site orientation, approval, internal launch, or on-site sales.
02
Gather the assets
Send the useful project material you already have: drawings, renders, BIM / IFC / GLB, CAD exports, floor plans, maps, hoarding-wall artwork, sales copy, brand guidelines, and site photos.
03
Prototype the real view
We make a small working version first. It will be a bit rough on the edges, but will allow you to test scale, anchoring, labels, and the buyer story before expanding the full experience.
04
Build the experience
Optimize the 3D assets, design the interface, add labels and hotspots, and make it work in-browser without asking the audience to install an app.
05
Launch where it lives
Start with the web-only version and once the functionalities are in place, extend the same interactive experience to on-site 1:1 real-scale AR and webAR-enabled print materials. Order of implementation and different versions and use-cases are up for discussion.
06
Measure and adapt
Use analytics, feedback, and sales-team observations to adjust what people see first, what information is actually relevant, and which details deserve more emphasis.
FAQ
The questions buyers actually ask. Open one to read.
Q01Do people need to install an app?
No. Most WebAR and online 3D opens from a link or QR code on a modern phone and runs in your default browser without problems. 1:1 real scale AR and implementations that rely on visual positioning (VPS) will launch app-free as App Clips (iOS) and WebXR (Android), and we have found that iOS devices are more reliable on this.
Q02What do we need before starting?
A defined audience, a concrete use case, a launch context, the assets you have today, a timeline, and a budget process. Drawings, renders, 3D files, maps, or brand material are all valid starting points.
Q03Why not just make a render or a video?
Renders and video are useful. flyAR solutions are the right call when the buyer, visitor, or stakeholder needs to have a memorable interactive experience and inspect, try, or share something in context, and when that decision is worth more than a passive view.
Q04Can one asset be reused?
Yes. That is often the point. A good AR or 3D asset supports website, sales meetings, print, outdoor, events, social, internal approvals, and later refreshes. flyAR solutions enrich all means of communication.
Q05How is this priced?
Custom pricing starting from around 6 000 € to multiple tens of thousands. We can give you a realistic estimate after our first meeting.
Q06Which languages do you deliver in?
Final user experiences can be created multilingually, that is something to define at the start of the project. Additional languages can also be amended to the project at later stages if required.
Other lanes by tech
By capability
Large-scale on-location AR
Place buildings, artworks, objects, and story layers into the real world at a scale people can understand on site.
Open lane →
By capabilityWebAR
App-free AR launched from QR, links, image targets, packaging, print, floor placement, and browser-opened campaign paths.
Open lane →
By capabilityOnline 3D experiences
Interactive browser-based 3D presentations for products, places, networks, and ideas that need more than a flat render.
Open lane →
By capabilityAerial Gaussian Splatting
Drone-enabled Gaussian splatting for places, construction sites and cultural heritage that need to be explored online.
Open lane →
By capabilityExpert services
AR / XR expertise for workshops, lectures, concepting, and feasibility checks. Always tailored to client specs.
Open lane →
By capability3D product configurators
Let buyers build your product, see how it works and look inside it, in a browser and in AR.
Open lane →
Other lanes by industry
Destination service
Destinations in photorealistic 3D
Capture a destination as a photo-derived 3D scene that visitors can explore from a normal browser link.
Open lane →
Interactive 3DDigital scale models
Explain anything physical with an interactive browser-based 3D model people can open on any device.
Open lane →
B2B sales enablementMedia & OOH sales tools
Sell spatial media with spatial tools. Let buyers inspect stations, vehicles, and venues in context.
Open lane →
Public experienceCulture, tourism & place-based WebAR
Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.
Open lane →
Campaign & retailBrand, retail & product moments
Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.
Open lane →
