A renovation wall turned into a living AR garden

Lataamo × Sello · AR birds in the mall

For a Sello shopping-centre renovation area, Lataamo Group created the physical campaign environment and flyAR added a browser-opened AR layer with birds and butterflies flying through the mall space.

Client: Lataamo Group × Sello
Sector: Retail
Year: 2025
Service: Brand, retail & product moments
Delivery: Browser · QR

Lataamo × Sello · AR birds in the mall · case reel

Video of the Magic Garden AR-view. The large video shows the AR-view from Frans' phone, small video shows Frans moving in the space.

01 Problem

Problem

A large renovation wall needed to feel more like a place to stop than a blank construction surface. The digital layer had to work on site without asking visitors to install anything.

02 Approach

Approach

We created an AR scene that launches from the mall environment and lets animated birds and butterflies move through the physical space. The interaction is designed as a quick public-space moment rather than a long app flow.

03 Outcome

Outcome

The renovation area gained a playful digital layer.
Visitors could open the experience from the shopping-centre environment.
The project is a useful example of campaign AR in a public retail setting.

Inputs we worked from

Physical campaign environment
On-site launch point
Bird and butterfly AR concept

Audiences

Shopping-centre visitors
Retail campaign audiences
Agency stakeholders

Deliverables

On-site AR activation
Animated bird and butterfly scene
QR/link launch flow

Service used

Brand, retail & product moments

Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.

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