Lataamo × Sello · AR birds in the mall

A large renovation wall needed to feel more like a place to stop than a blank construction surface. The digital layer had to work on site without asking visitors to install anything.

We created an AR scene that launches from the mall environment and lets animated birds and butterflies move through the physical space. The interaction is designed as a quick public-space moment rather than a long app flow.

• The renovation area gained a playful digital layer.
• Visitors could open the experience from the shopping-centre environment.
• The project is a useful example of campaign AR in a public retail setting.