3D product configurators for complex products
Our drone and speaker demos show how buyers can configure options, look inside a product and try it in AR.
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Notes from the work.
3D product configurators for complex products
A product photo can't show how a battery pack fits, what a module does or which options work together. We built a fictional drone and a studio monitor to try a different approach: browser-based 3D configurators that let buyers choose parts, look inside and see how the product works.
Planning events with an interactive 3D venue map
Event organisers often plan a site from a few photos and a blueprint. We drone-scanned Heureka and placed two fictional events on the real ground. The result shows how a venue can help planners explore the site, producers test layouts and visitors find their way, using the same reusable 3D scan.
Splatsonia: how a late-night idea turned into an audio-reactive splat visualiser
Splatsonia began with a late-night question: what if a Gaussian splat could react to any sound? A few weeks of evening experiments became a free browser visualiser with slices, waves and kaleidoscopes. Here's how the project grew, what the AI tools got wrong and which parts still need testing.
What we've learned from drone Gaussian splatting
A single drone flight can turn a real place into a photorealistic 3D scene people explore from a link. From a Helsinki skatepark to a museum island, campsite and event venue, these four scans show what drone Gaussian splatting is useful for, how we make it, and where its limits are.
75% of apps never get a second tap.
AppsFlyer and Adjust publish retention benchmarks across tens of billions of mobile installs every year. Day-1 retention sits around 25%. The other three quarters are a leak. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR and browser-based 3D avoid the app install step.
3D viz cuts over 10% off construction rework.
Rework runs around 12% of a typical construction budget. Recent BIM studies point to the same practical lesson: shared 3D understanding catches problems earlier. The mechanism is unglamorous, but useful.
Shoppers are 65% more likely to buy with AR.
Shopify ran the math across millions of stores. The numbers are blunt. The mechanism transfers cleanly from product pages to construction, museums, and brand work.
When WebAR actually beats a render or a video
A practical look at when interactive 3D and AR scale views earn their cost, and the cases where a static render is still the right answer.
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