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The package becomes a cooking-tip and recipe gateway

Santun Seitan · augmented package

For Santun Seitan, flyAR created an augmented product package that gave shoppers cooking tips and links to the brand's social media, website, and recipe archive.

Client
Santun Seitan
Sector
Food
Year
2020
Service
Brand, retail & product moments
Delivery
Browser · QR
Santun Seitan · augmented package · case reel

01 · Problem

Problem

The package had more to say than could fit comfortably on print: cooking ideas, brand links, and recipe discovery.

02 · Approach

Approach

We used the product package as the AR launch surface and layered useful digital content around the food product.

03 · Outcome

Outcome

  • The package became an interactive post-purchase touchpoint.
  • Cooking tips and recipes were available from the physical product.
  • The experience connected packaging to the brand's wider digital channels.

/Inputs we worked from

  • Product packaging
  • Cooking tips
  • Recipe and social links

/Audiences

  • Food shoppers
  • Vegan cooking audience
  • Brand followers

/Deliverables

  • AR package layer
  • Cooking-tip interface
  • Recipe and social links

/Service used

Brand, retail & product moments

Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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