Santun Seitan · augmented package

The package had more to say than could fit comfortably on print: cooking ideas, brand links, and recipe discovery.

We used the product package as the AR launch surface and layered useful digital content around the food product.

• The package became an interactive post-purchase touchpoint.
• Cooking tips and recipes were available from the physical product.
• The experience connected packaging to the brand's wider digital channels.