Turn the ice rink into a shared AR game surface
Together with Immersal, flyAR created a VPS-powered arena game concept where hockey spectators could shoot AR pucks at a giant goalie appearing in the middle of the rink.
01 Problem
The concept needed to show how visual positioning could make a large public venue usable as an AR game space.
02 Approach
We built a functional hockey-game demo for an arena setting, using the rink as the shared spatial reference for the giant goalie and puck-shooting interaction.
03 Outcome
Service used
Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.
AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.
Source: AppsFlyer 2025 · Adjust 2026
Read what installs cost an AR campaign