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One AR map turns ten museums into a connected route

Living Roots (Elävät Juuret) · museum route AR

Living Roots (Elävät Juuret) connected ten museums around Lake Tuusula through a WebAR 3D map, 360 previews, and a museum-to-museum treasure hunt.

Client
Lake Tuusula museum consortium
Sector
Museums
Year
2022
Service
Culture, tourism & place-based WebAR
Delivery
Browser · QR
Living Roots (Elävät Juuret) · museum route AR · case reel

01 · Problem

Problem

The consortium needed visitors to see the whole museum network, not only the museum they were already standing in.

02 · Approach

Approach

Visitors scanned a target image to open a stylized 3D map with 360 previews from all ten museums. Each museum also had its own AR target for the route's treasure-hunt layer.

03 · Outcome

Outcome

  • Ten museums became one connected visitor route.
  • 360 previews gave visitors a reason to continue to the next museum.
  • Treasure-hunt progress rewarded visits to five museums and all ten museums.

/Inputs we worked from

  • Museum network map
  • 360 museum imagery
  • Target images

/Audiences

  • Museum visitors
  • Families
  • Culture tourists

/Deliverables

  • WebAR 3D map
  • 360 previews
  • Treasure-hunt mechanic

/Service used

Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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