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Board-game characters become interactive AR quiz hosts

Skidipeli / Skidigame · media literacy AR

Skidipeli added image-tracked AR to a touring physical board game for children. Large cardboard characters became AR targets, each giving kids a media-literacy task or quiz.

Client
Helsinki City Library
Sector
Education
Year
2021
Service
Culture, tourism & place-based WebAR
Delivery
Browser · QR
Skidipeli / Skidigame · media literacy AR · case reel

01 · Problem

Problem

The project needed a playful way to introduce media literacy inside a physical game experience without requiring the client team to already have AR expertise.

02 · Approach

Approach

We used five cardboard characters as image targets and gave each one a small AR task or quiz connected to media literacy.

03 · Outcome

Outcome

  • The AR component has been tested by nearly 2,000 pupils according to the client quote.
  • The physical game gained a digital layer without losing its touring format.
  • Children interacted with media-literacy themes through characters and tasks.

/Inputs we worked from

  • Touring board game
  • Cardboard character cutouts
  • Media-literacy learning goals

/Audiences

  • Children
  • Pupils
  • Library and education teams

/Deliverables

  • Five image-tracked AR characters
  • Tasks and quizzes
  • Touring-game AR layer

/Service used

Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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