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Animated animal guides turn sustainability themes into AR quests

Kettupeli / Fox Game · educational AR

Kettupeli / Fox Game is an educational image-tracked WebAR experience for children, using fox and animal characters, 360 imagery, and small quests to introduce sustainability themes.

Client
TBC
Sector
Education
Year
2024
Service
Culture, tourism & place-based WebAR
Delivery
Browser · QR
Kettupeli / Fox Game · educational AR · case reel

01 · Problem

Problem

Sustainability learning for children needs to feel active and approachable, not like a lecture.

02 · Approach

Approach

We built image-tracked WebAR scenes with animated characters, 360 imagery, and tasks that children could complete as they moved through the experience.

03 · Outcome

Outcome

  • Fox and animal characters became friendly guides for sustainability themes.
  • The AR tasks gave children something to do, not only something to watch.
  • 360 imagery expanded the learning environment beyond the printed trigger.

/Inputs we worked from

  • Animal characters
  • Sustainability themes
  • Image targets and 360 imagery

/Audiences

  • Children
  • Families
  • Education teams

/Deliverables

  • Image-tracked WebAR scenes
  • Animated animal guides
  • Quest/task interactions

/Service used

Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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