Show the animal nobody sees
Most people in Finland have never seen a broiler chicken alive. For Animalia's Tuhotuotetut campaign we built two browser-based experiences: a 3D Ross 308 broiler at five weeks with hotspots about its physical condition, and a real-scale AR view that places sixteen to eighteen broilers in one square metre of the visitor's own room.
01 Problem
Industrial broiler farming is the largest hidden animal-welfare issue in Finland. Statistics don't land. The campaign needed something a visitor could open, stay with, and feel.
02 Approach
We modelled a five-week-old broiler with the proportions and difficulty fast-growth production produces, not a stylised bird. The 1m² AR view places production density into the visitor's own space at real scale. Both experiences embed straight into Animalia's campaign site.
03 Outcome
Service used
Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.
AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.
Source: AppsFlyer 2025 · Adjust 2026
Read what installs cost an AR campaign