Show the animal nobody sees
Most people in Finland have never seen a broiler chicken alive. For Animalia's Tuhotuotetut campaign we built two browser-based experiences: a 3D Ross 308 broiler at five weeks with hotspots about its physical condition, and a real-scale AR view that places sixteen to eighteen broilers in one square metre of the visitor's own room.
01 · Problem
Industrial broiler farming is the largest hidden animal-welfare issue in Finland. Statistics don't land. The campaign needed something a visitor could open, stay with, and feel.
02 · Approach
We modelled a five-week-old broiler with the proportions and difficulty fast-growth production produces, not a stylised bird. The 1m² AR view places production density into the visitor's own space at real scale. Both experiences embed straight into Animalia's campaign site.
03 · Outcome
/Service used
Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.
