Word prompts become 3D objects under time pressure

Alias AR · 3D word game

For Tactic Games, flyAR created an AR mini-game version of Alias where prompts appeared as 3D icons instead of written words, with timer and score logic for quick rounds.

Client: Tactic Games
Sector: Games
Year: 2019
Service: Brand, retail & product moments
Delivery: Browser · QR

01 · Problem

Problem

The challenge was to translate a well-known word-explaining mechanic into AR without losing the speed and clarity of the original game.

02 · Approach

Approach

We replaced word cards with 3D object prompts and added game logic for timer, points, and quick explanation rounds.

03 · Outcome

Outcome

Alias became playable as a compact AR mini-game.
The prompts were visual and spatial instead of text-based.
The result kept the core mechanic: explain fast, score points, keep moving.

/Inputs we worked from

Alias game mechanic
3D icon prompts
Mini-game logic

/Audiences

Game players
Families
Brand/game fans

/Deliverables

AR mini-game
Timer and point counter
3D prompt library

/Service used

Brand, retail & product moments

Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign

Rework runs around 12% of a typical construction budget. Peer-reviewed BIM studies in 2025 report that putting an optimised 3D model in front of stakeholders before the first pour prevents at least a third of that, and as much as half on projects that share the model early. One Asian rail case caught 3,000 design clashes and shaved 12% off construction cost on its own.

Source: Nature Sci Rep 2025 · Springer Discover Materials 2025

Read what 3D pre-viz prevents that drawings do not

Shopify's own data, drawn from millions of stores. The 65% sits next to a 94% conversion lift on stores that add any 3D content, and a 40% drop in returns when AR closes the imagination gap. The mechanism carries from product pages to construction, museums, and brand work.

Source: Shopify · The ROI on AR

Read why the imagination gap is not just retail's problem

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