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Museum objects lifted into visitors' hands as 3D AR artifacts

Trafiikki Museums · AR postcards

For Trafiikki Museums, flyAR created a set of AR postcards where photogrammetry-scanned museum objects appeared on top of the cards with contextual annotations.

Client
Trafiikki Museums
Sector
Museums
Year
2020
Service
Culture, tourism & place-based WebAR
Delivery
Browser · QR
Trafiikki Museums · AR postcards · case reel

01 Problem

Problem

The museum association wanted a simple portable way to make collection objects feel tangible outside the display case.

02 Approach

Approach

We 3D scanned museum items, prepared them for AR, and used the Zappar app to place each object on its postcard with short annotations.

03 Outcome

Outcome

  • Collection objects became portable miniature AR artifacts.
  • The postcard format worked as both print material and digital trigger.
  • The project captured an early moment in app-based museum AR before WebAR was mature.

Inputs we worked from

  • Museum objects
  • Photogrammetry scans
  • Postcard designs

Audiences

  • Museum visitors
  • Families
  • Collection audiences

Deliverables

  • AR postcard set
  • 3D scanned objects
  • Object annotations

Service used

Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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