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Museum objects lifted into visitors' hands as 3D AR artifacts

Trafiikki Museums · AR postcards

For Trafiikki Museums, flyAR created a set of AR postcards where photogrammetry-scanned museum objects appeared on top of the cards with contextual annotations.

Client
Trafiikki Museums
Sector
Museums
Year
2020
Service
Culture, tourism & place-based WebAR
Delivery
Browser · QR
Trafiikki Museums · AR postcards · case reel

01 · Problem

Problem

The museum association wanted a simple portable way to make collection objects feel tangible outside the display case.

02 · Approach

Approach

We 3D scanned museum items, prepared them for AR, and used the Zappar app to place each object on its postcard with short annotations.

03 · Outcome

Outcome

  • Collection objects became portable miniature AR artifacts.
  • The postcard format worked as both print material and digital trigger.
  • The project captured an early moment in app-based museum AR before WebAR was mature.

/Inputs we worked from

  • Museum objects
  • Photogrammetry scans
  • Postcard designs

/Audiences

  • Museum visitors
  • Families
  • Collection audiences

/Deliverables

  • AR postcard set
  • 3D scanned objects
  • Object annotations

/Service used

Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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