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Visitors see the future robot before the exhibition opens

Heureka · AR robot preview

For Heureka in Vantaa, flyAR created both a Unity robot simulation for exhibition planning and a spatial AR iPad preview that placed the future robot into the under-construction exhibition area.

Client
Heureka
Sector
Science centre
Year
2019
Service
Culture, tourism & place-based WebAR
Delivery
Browser · QR
Heureka · AR robot preview · case reel

01 · Problem

Problem

Heureka needed to test robot behaviour before the physical exhibit was complete, while also giving visitors a glimpse of what was being built behind the scenes.

02 · Approach

Approach

We built a parameter-driven Unity simulation for the robot and an Immersal VPS-based AR preview on Heureka's own iPad, anchored to the real science-centre space.

03 · Outcome

Outcome

  • The team could explore robot settings such as visitor counts, item flow, and conveyor-belt speed.
  • Visitors could see an animated preview of the future robot in place.
  • The same work connected exhibition planning with public-facing spatial AR.

/Inputs we worked from

  • Robot concept
  • Exhibition area scan
  • Behaviour parameters

/Audiences

  • Science-centre visitors
  • Exhibition team
  • Technical planners

/Deliverables

  • Unity robot simulation
  • Immersal VPS AR iPad app
  • Animated robot preview

/Service used

Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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