Visitors see the future robot before the exhibition opens

Heureka · AR robot preview

For Heureka in Vantaa, flyAR created both a Unity robot simulation for exhibition planning and a spatial AR iPad preview that placed the future robot into the under-construction exhibition area.

Client: Heureka
Sector: Science centre
Year: 2019
Service: Culture, tourism & place-based WebAR
Delivery: Browser · QR

Heureka · AR robot preview · case reel

01 Problem

Problem

Heureka needed to test robot behaviour before the physical exhibit was complete, while also giving visitors a glimpse of what was being built behind the scenes.

02 Approach

Approach

We built a parameter-driven Unity simulation for the robot and an Immersal VPS-based AR preview on Heureka's own iPad, anchored to the real science-centre space.

03 Outcome

Outcome

The team could explore robot settings such as visitor counts, item flow, and conveyor-belt speed.
Visitors could see an animated preview of the future robot in place.
The same work connected exhibition planning with public-facing spatial AR.

Inputs we worked from

Robot concept
Exhibition area scan
Behaviour parameters

Audiences

Science-centre visitors
Exhibition team
Technical planners

Deliverables

Unity robot simulation
Immersal VPS AR iPad app
Animated robot preview

Service used

Culture, tourism & place-based WebAR

Make place-based stories walkable, visible, and memorable. Designed for the real signage, languages, and maintenance.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign

Rework runs around 12% of a typical construction budget. Peer-reviewed BIM studies in 2025 report that putting an optimised 3D model in front of stakeholders before the first pour prevents at least a third of that, and as much as half on projects that share the model early. One Asian rail case caught 3,000 design clashes and shaved 12% off construction cost on its own.

Source: Nature Sci Rep 2025 · Springer Discover Materials 2025

Read what 3D pre-viz prevents that drawings do not

Shopify's own data, drawn from millions of stores. The 65% sits next to a 94% conversion lift on stores that add any 3D content, and a 40% drop in returns when AR closes the imagination gap. The mechanism carries from product pages to construction, museums, and brand work.

Source: Shopify · The ROI on AR

Read why the imagination gap is not just retail's problem

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