Simma · AR cassette tape

The music release needed a promotional object that felt physical, tactile, and true to cassette culture while still being shareable through a phone.

We anchored an animated 3D cassette to the postcard through WebAR. The tape included start, stop, and rewind-style controls plus an audio preview.

• The physical postcard became the interface for the mixtape.
• Video texture kept the cassette feeling alive instead of static.
• The project mixed old-school analog media with browser-based digital interaction.