A quick spatial AR game pilot for youth engagement

BALLZ! · spatial AR game

For Forum Virium Helsinki, flyAR created a fast spatial AR game pilot for teens in the Mellunkylä area. Players pushed balls into a goal while avoiding obstacles placed in the room.

Client: Forum Virium Helsinki
Sector: Public innovation
Year: 2023
Service: Brand, retail & product moments
Delivery: Browser · QR

01 Problem

Problem

The brief was to create and test something playful for a teen audience around Kontula library and youth-centre contexts on a quick-trial schedule.

02 Approach

Approach

We built a physics-based spatial AR ball game where the phone view became the play space. The goal was to make a working, playable concept and learn from real use.

03 Outcome

Outcome

The pilot produced a playable AR game on a minimal schedule.
On-site demos with iPads made the game easy to try.
People who played the game responded positively to the interaction.

Inputs we worked from

Location-based game concept
Spatial AR constraints
Pilot schedule

Audiences

Teens
Public-space visitors
Innovation pilot team

Deliverables

Snap Lens game
Physics-based ball interaction
On-site demo setup

Service used

Brand, retail & product moments

Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.

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Worth knowing before you write a brief

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Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign

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Source: Nature Sci Rep 2025 · Springer Discover Materials 2025

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Source: Shopify · The ROI on AR

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