A quick spatial AR game pilot for youth engagement

BALLZ! · spatial AR game

For Forum Virium Helsinki, flyAR created a fast spatial AR game pilot for teens in the Mellunkylä area. Players pushed balls into a goal while avoiding obstacles placed in the room.

Client: Forum Virium Helsinki
Sector: Public innovation
Year: 2023
Service: Brand, retail & product moments
Delivery: Browser · QR

01 · Problem

Problem

The brief was to create and test something playful for a teen audience around Kontula library and youth-centre contexts on a quick-trial schedule.

02 · Approach

Approach

We built a physics-based spatial AR ball game where the phone view became the play space. The goal was to make a working, playable concept and learn from real use.

03 · Outcome

Outcome

The pilot produced a playable AR game on a minimal schedule.
On-site demos with iPads made the game easy to try.
People who played the game responded positively to the interaction.

/Inputs we worked from

Location-based game concept
Spatial AR constraints
Pilot schedule

/Audiences

Teens
Public-space visitors
Innovation pilot team

/Deliverables

Snap Lens game
Physics-based ball interaction
On-site demo setup

/Service used

Brand, retail & product moments

Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

Read what installs cost an AR campaign

Rework runs around 12% of a typical construction budget. Peer-reviewed BIM studies in 2025 report that putting an optimised 3D model in front of stakeholders before the first pour prevents at least a third of that, and as much as half on projects that share the model early. One Asian rail case caught 3,000 design clashes and shaved 12% off construction cost on its own.

Source: Nature Sci Rep 2025 · Springer Discover Materials 2025

Read what 3D pre-viz prevents that drawings do not

Shopify's own data, drawn from millions of stores. The 65% sits next to a 94% conversion lift on stores that add any 3D content, and a 40% drop in returns when AR closes the imagination gap. The mechanism carries from product pages to construction, museums, and brand work.

Source: Shopify · The ROI on AR

Read why the imagination gap is not just retail's problem

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