A printed festival poster becomes a blinking, musical AR guide

Arabian Katufestivaali · AR poster

For Helsinki street festival Arabian Katufestivaali, flyAR turned the festival poster into a layered AR guide with map, timetable tabs, parallax animation, blinking eyes, and music.

Client: Arabian Katufestivaali
Sector: Festival
Year: 2018
Service: Brand, retail & product moments
Delivery: Browser · QR

Arabian Katufestivaali · AR poster · case reel

01 Problem

Problem

The festival poster needed to carry practical information while also feeling like an artwork in its own right.

02 Approach

Approach

We took vector artwork from the designer, separated it into layers, animated it, and added an AR-window effect. Users could switch timetable tabs for different stages.

03 Outcome

Outcome

The poster became an interactive festival map and schedule.
Layered parallax, blinking eyes, and music made the print feel alive.
The project remains one of Frans's favourite AR poster examples.

Inputs we worked from

Vector poster artwork
Festival map
Stage timetables

Audiences

Festival visitors
Street-culture audiences
Event organizers

Deliverables

Animated AR poster
Timetable tabs
AR art gallery layer

Service used

Brand, retail & product moments

Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.

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Worth knowing before you write a brief

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Source: AppsFlyer 2025 · Adjust 2026

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Source: Shopify · The ROI on AR

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