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A printed festival poster becomes a blinking, musical AR guide

Arabian Katufestivaali · AR poster

For Helsinki street festival Arabian Katufestivaali, flyAR turned the festival poster into a layered AR guide with map, timetable tabs, parallax animation, blinking eyes, and music.

Client
Arabian Katufestivaali
Sector
Festival
Year
2018
Service
Brand, retail & product moments
Delivery
Browser · QR
Arabian Katufestivaali · AR poster · case reel

01 · Problem

Problem

The festival poster needed to carry practical information while also feeling like an artwork in its own right.

02 · Approach

Approach

We took vector artwork from the designer, separated it into layers, animated it, and added an AR-window effect. Users could switch timetable tabs for different stages.

03 · Outcome

Outcome

  • The poster became an interactive festival map and schedule.
  • Layered parallax, blinking eyes, and music made the print feel alive.
  • The project remains one of Frans's favourite AR poster examples.

/Inputs we worked from

  • Vector poster artwork
  • Festival map
  • Stage timetables

/Audiences

  • Festival visitors
  • Street-culture audiences
  • Event organizers

/Deliverables

  • Animated AR poster
  • Timetable tabs
  • AR art gallery layer

/Service used

Brand, retail & product moments

Extend packaging, POS, showrooms, and events into an app-free / browser-based brand moment people can open without installing anything.

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Worth knowing before you write a brief

AppsFlyer's 2025 benchmark across 28 billion installs puts Day-1 retention at around 25%. AR apps sit below that floor, because every reviewer is a single-use case, not a habit. WebAR removes the funnel. The link that opened the experience the first time still opens it the second.

Source: AppsFlyer 2025 · Adjust 2026

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