AR Music Marketing – An Augmented Reality Record for promoting MATERO’s new single

This round flyer is more than paper, it is a versatile, interactive and immersive AR music marketing tool.

Analog meets digital – new media meets old media!

We created an AR music promotion concept for marketing upcoming releases and artists. A round record-like flyer can be scanned using practically any device and the QR will launch a fun musical webAR augmented reality experience. It works in-browser without the need to download more apps, who really enjoys downloading apps anyway?

Petri Matero’s solo project MATERO recently released a new single “Kalman Ajomies” and we had the pleasure of creating this for him as a pilot project.

flyAR has updated digital and traditional music promotion to a whole new level. It was amazingly cool to see my music in such an interesting package. This is just the beginning of the possibilities of AR in the music scene!


РPetri Matero / rocker and marketing multitalent 

If you enjoyed this webAR-experience, you will probably like our new AR office too, check it out here!