This is the traditional (can we say that yet?) way of augmenting realities and means that the digital augmented reality content is anchored to a real-world image target.

Image-tracked AR is possibly the oldest type of modern Augmented Reality. It is relatively simple (or at least can be!), it works practically on all devices and the content can be almost anything digital; animated 3D-models, videos, digital graphic elements, link buttons etc…

For image-tracking AR-experiences we like to use the award-winning Zappar-platform and we have used it since their Studio software was in beta back in 2016. The same Zappar-technology is used by AR by Telia -platform, so we can easily publish AR to that platform as well. Image-tracked AR-experiences can be published as webAR-experiences so the user does not need to download any additional apps.