Versatile and scalable
Augmented Reality is a very versatile way of showing and telling more about anything. Augmented Reality works especially well for marketing, education and product visualisation. One of AR’s unbeatable perks is that it is almost infinitely scalable, as it is viewed on regular smart devices (iOS / Android) and thus does not require any investment in expensive hardware. Contact us for more information!
WELL WHAT IS THIS AUGMENTED REALITY THING?
That, my dear, is a good question. Here is what our friends at Wikipedia say about it:
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
Basically, AR is a way of showing digital content in line with the real world by viewing the world through an AR-viewer. Sort of like seeing digital things which really are not there. Back in the day, AR required so much computing power that it was not something everyone had access to. Today, AR still requires lots of computing power, but that power has found its way into your pocket in the form of smart phones and tablets.
We use the award-winning Zappar-app to view flyAR®-produced AR-creations as we have found it to be good, versatile and reliable. So go ahead, download the Zappar-app for your iOS- or Android-device and start zapping like a boss.