…meaning that your target audience does not need to dowload any more apps – who enjoys app downloads anyway?
The Augmented Reality content loads, and runs in your default mobile browser by simply scanning a QR code.ty
A good AR partner will design and plan the content to be technically lightweight – this will ensure speedy downloads and a smooth user experience even on slightly older devices.
Different digital media materials can be mixed and matched in webAR. Sure, 3D-models can be cool… but they are way cooler when presented with animations, interactivity and other media content.
At flyAR we often combine media types such as:
✔ animated 3D
✔ 360 imagery
✔ audio
✔ images
✔ textual information
✔ links to the web
Interactivity matters when augmenting reality. When the user can explore, launch animations, toggle informational content, open 360 images etc. – the experience is much more interesting and memorable.
Interactivity can be things like:
✔ slight gamification
✔ toggle information
✔ launch animation
✔ open 360 image
✔ guided experiences
✔ links to the web
WebAR content can anchor to the real world in multiple ways, but it is especially great with image-tracked experiences – i.e. the digital augmented reality content anchors to a printed image target.
A target image can be so many things, like:
✔ outdoor advertising
✔ product packaging
✔ floor stickers
✔ flyers & posters
✔ magazine adverts
If required, the webAR content can be updated with ease. Your target audience can be presented with content that changes over time.
This can be useful for use-cases such as:
✔ seasonal content
✔ weekly tips
✔ timed events
✔ dynamic ad campaigns
✔ product launches
✔ news
✔ promotional codes
✔ food packaging with changing recipe content