flyAR ARea enhances construction project communication across all channels. Show your upcoming development on site at full scale (1:1) already today.
Communicate about your upcoming construction project clearly and understandably in seconds
Show what the future will look like – in real 1:1-scale on-site. Boost every communication channel with a single implementation.
flyAR ARea enhances construction project communication across all channels
The flyAR ARea solution makes your project interactive and easy to grasp. Users can explore the building in 3D on a website, view it at the correct scale on site with augmented reality (AR), and access the same AR experience from all printed materials.
This helps people understand what’s coming and makes communication clearer and more impactful.
flyAR ARea consists of three versions built from the same content package: an interactive 3D web experience and two types of augmented reality (AR). The first AR version shows the project on site at 1:1 scale; the second enriches all project-related print communication such as magazine articles and ads, brochures, and outdoor advertising.
All three versions share the same digital core and require no separate app downloads.
A living scale model online – just one click away.
The web experience loads below as an embedded iframe-element. You can also try it in a new tab by clicking here!
The interactive 3D web experience serves as the project’s digital core
The web experience enriches and boosts all digital communication, and it can be:
✔ embedded directly on the project website and other relevant pages where the project is presented
✔ easily shared as a link in newsletters, emails, and social media channels
Users can explore the project in 3D, see how and on what schedule it will be built, and open the additional information you want to communicate.
The same experience supports sales, marketing, and stakeholder communication throughout the entire project lifecycle. It increases time spent on the page, improves comprehension, and makes complex projects clear and approachable.
Transform construction hoarding into an immersive lead‑generating experience
A QR code is added to the site wall; when scanned, a full‑scale (1:1) AR visualization of the future building opens on the passerby’s device. The project appears at the right scale and in the right place, making its proportions, location, and impact instantly understandable. A direct call‑to‑action button can be integrated to guide interested users straight to the next step in your sales funnel.
This increases interest in the project, captures leads already during construction, and supports resident engagement and understanding during the planning phase.
Are you located in Helsinki Metropolitan area and would like to try? Get in touch and we can set up an in‑person demo.
Contact
CEO Frans Tihveräinen
frans ( at ) flyar . fi
+358 50 530 6108
A new dimension for print
Print communication and marketing materials such as brochures, magazine articles, ads, and rollups can include an image‑tracked WebAR experience that opens an interactive 3D view directly in the user’s mobile browser. In AR, the project comes to life in 3D and lets users open extra info or click through to the project pages.
Augmented reality makes print advertising far more impactful and connects physical material directly to a digital sales and communication experience. Interested users can be routed immediately to the right channel, increasing inquiries, improving marketing effectiveness, and turning traditional print into an active part of the project’s overall communication.
Would you like to try this? Book a meeting and we’ll show you how it works.
Contact
CEO Frans Tihveräinen
frans ( at ) flyar . fi
+358 50 530 6108
Pricing
ARea
CORE
A minimalist yet striking package that shows the upcoming project clearly and communicates the essentials.
- Actual‑scale (1:1) on-site AR, one viewing area
- Interactive web-experience
- 2× image‑tracked AR experiences (e.g. magazine ad + project brochure)
- Simple info content in one language
- Static 3D content; no construction- or traffic animations
(VAT 0 %)
ARea
ELEVATE
A versatile and stunning interactive package with richer media communication, in multiple languages, and through more touchpoints.
- Full‑scale (1:1) construction-site AR, two viewing areas (e.g., opposite sides of the project)
- Interactive web-experience
- 4× image‑tracked AR experiences
- Richer info content and interaction, incl. 360° images of spaces
- Multilingual implementation (2-3 languages)
- 3D‑animated traffic adds detail and liveliness to the model
(VAT 0 %)
ARea
LANDMARK
An advanced, all‑the‑bells‑and‑whistles communication package created for two separate target audiences, including a showroom AR-implementation.
- Full‑scale (1:1) construction-site AR, three viewing areas or one unified large viewing area
- “Room‑scale” showroom experience for the client’s indoor space
- Interactive web-experience
- 6× image‑tracked AR experiences
- Rich content and interaction, incl. 360° images, lighting presets, and custom animations
- Two separate info-content versions for different target audiences
- Multilingual (2–4 languages)
(VAT 0 %)
*Starting prices are indicative. The final price depends on the building project and the selected features.
Still wondering about something? Book a crisp 30‑minute demo. Ask away, we’ll answer.
No question is too small.
FAQ
When the overall project is easier to understand, decision‑making speeds up. An interactive 3D view increases interest and enables a direct jump to contacting sales or making a reservation. This shortens the path from interest to action.
Typical delivery time is about 3–8 weeks after the required materials have been provided, depending on project scope. The schedule is aligned with the phase of the project.
Yes. Texts, links, and parts of the content can be updated as the project progresses. The implementation isn’t a one‑off campaign; it can be used throughout the entire project.
If needed, we can create different information versions for different audiences, for example one for investors and another for private buyers.
In general, flyAR ARea works on all modern iOS and Android smart devices without requiring any separate app downloads.
Full‑scale construction hoarding AR may work less reliably (or not at all) on some older or less powerful Android devices, but the web version and image‑tracked AR tend to work more reliably even on those.
In addition, the web-experience also works in desktop browsers.
No. The versions work slightly differently, but all are easy to use, and the AR versions can include on‑screen guidance.
The web experience is very intuitive and works on virtually all devices with a modern browser. You can open this page on another device and try the embedded example.
Image‑tracked AR opens in a mobile browser via a QR code and generally works well on common iOS and Android browsers (Chrome & Safari). For privacy reasons, the user must allow camera and gyroscope access; without these, AR won’t work.
The construction hoarding 1:1 AR opens on iOS as an App Clip (temporary mini‑app) and on Android as a WebXR experience. Overall, iOS performance is excellent; Android has more variance, and large‑scale AR may work poorly on some devices.
Key benefits include:
- more interest in the project
- full‑scale (1:1) AR visualization on site
- better understanding
- more effective pre‑sales
- more touchpoints for capturing leads
- clearer communication for all stakeholders
When the target audience understands the whole more clearly, decisions are made faster.
The implementation typically costs less than a single larger marketing campaign, yet it can be used across multiple channels and project phases. If even one apartment or commercial unit sells faster, the investment often pays for itself.
The usual price range for flyAR ARea packages is from €9,900 to €25,000. Projects are priced case by case (see Pricing). A modest hosting fee applies on top of the implementation cost.
Still images or video renders from an architectural model show the project in a limited, one‑way manner without interaction, though they can be great and useful.
flyAR ARea experiences are interactive, clear 3D representations of the whole project with direct links to sales channels. Other differences include full‑scale on‑site visualization and bringing static print communication (which may include renderings) to life with AR.
Absolutely. You can try the web experience and book a demo where we’ll show what this could look like for your specific project.
If you want to try the 1:1 construction-site AR visualization, that’s also possible in Helsinki or Vantaa (Finland). Get in touch and we’ll schedule a live demo.
Contact
CEO Frans Tihveräinen
frans ( at ) flyar . fi
+358 50 530 6108
Yes. flyAR ARea displays mesh‑based 3D models, but we can generate compatible models from .ifc files.
Architectural models often include lots of “extra” data for ARea, but we clean out the unnecessary parts so the experiences load quickly and look great.
Contact us directly or book a demo. We’ll review your project situation and, if you’d like, provide a preliminary quote after the meeting.
CEO Frans Tihveräinen
frans ( at ) flyar . fi
+358 50 530 6108
flyAR ARea is a brand‑new solution we’ve developed, so we haven’t delivered this exact package for anyone _yet_. We’ve been working with AR since 2012. Here are a few selected construction‑related projects from over the years:
The Node – Elisa / Punamusta Coloro
NCC Savonkatu
Alvar Aalto AR-reitti
Caverion AR App
Lujatalo Perhelä
No.
The web-experience is very intuitive and works on virtually all devices with a modern browser. You can open this page on another device and try the embedded example.
Image‑tracked AR opens in a mobile browser via a QR code and generally works well on common iOS and Android browsers (Chrome & Safari). For privacy reasons, the user must allow camera and gyroscope access; without these, AR won’t work.
The construction hoarding 1:1 AR opens on iOS as an App Clip mini‑app and on Android as a WebXR experience. Overall, iOS performance is excellent; Android has more variance, and large‑scale AR may work poorly on some devices.
The solution can be used in many places:
- on-location with construction hoarding (1:1 real-scale AR)
- on the project website
- in brochures and print advertising
- as part of presentations about the project
- in sales showrooms
- in sales events and other events
flyAR ARea works across all of these channels.
Typically, we need:
- the project’s 3D model from your architect (IFC/GLB etc., we’ll coordinate with them)
- the required texts and info content
- brand guidelines
- any images and links
- renderings and other visual reference materials
We can help prepare the materials if needed.
There can be an offset of a few centimeters to tens of centimeters; perfectly exact anchoring is not possible.
Construction sites and their respective construction hoarding walls are often large. A “viewing area” refers to a defined, continuous section (for example, a corner of the site wall) from which the 1:1 AR experience can be viewed and where the 3D content anchors in place.
Depending on the site, viewing areas can vary. For example, a project could be viewed from a bridge (see example…).
Yes, we recommend it. The experience can include direct links to sales contact details, a reservation page, the project website, social media profiles, and/or other relevant digital channels.
This lets interested users move straight to the next step in your sales funnel.
Yes. The building can be anchored into a showroom or other physical space using VPS tracking (Visual Positioning System). This kind of experience is highly impressive and leaves a positive impression. Example: The Node – augmented scale model.
The flyAR ARea -process
We review the project goals, target audience, and schedule. We examine the site on a map, decide preliminary AR viewing points, and define the desired scope of the implementation.
Based on this, we prepare a proposal for the client to approve.
The client provides the reference 3D model, texts, brand guidelines, and other required content. The 3D model is the most important item to start production. We’re happy to coordinate with your architect to ensure the 3D assets are in the right format.
flyAR provides the QR codes needed for the construction hoarding 1:1 implementation.
We start with the web-experience, which becomes the digital core of the whole solution. After that, the same content is adapted into the 1:1 construction-site AR version and the image‑tracked AR versions.
We present the first version in a joint review. Then we deliver it for the client’s internal commenting. Once we receive consolidated feedback, we implement the agreed updates and review the updated version together. If needed, we can do a second or even a third revision round before launch.
The full‑scale construction-site AR version cannot always be tested on location before the construction hoarding is built. However, the scale and user experience can be assessed in advance via a case‑specific simulation, depending on the site’s location and conditions. The solution is always designed so the experience can be tried before launch.
Done! We deliver the required links and embed codes, and publish the AR experiences.
As the project progresses, content can be updated with new texts, links, views, or sales details. The solution is not a one‑off campaign; it can be improved, expanded, or duplicated into other versions at different project stages.